1. Information collected by or on behalf of Adsum

1.1 Information You provide to us

When you begin using the Adsum App, we collect certain information during registration and through your interactions with the App. This information may be collected through registration forms, "Contact Us" forms, customer support interactions, or other means.

At the time of registration, we may collect the following personal information:

• First Name and Last Name
• Mobile Number
• Email Address

Depending on the services you use, we may request additional information including, but not limited to:

• Date of Birth
• PAN Card details
• Aadhaar Card details
• Address details
• Payment or banking information
• Credit score
• Credit/Debit card details
• Government-issued identification documents

You may choose to provide such information to access specific services. We also maintain records of information you share with our customer support team.

From time to time, Adsum may request access to additional information such as SMS data, contact details, or geolocation. Explicit consent will always be obtained prior to accessing such information. Even after consent is granted, we only read transactional or promotional SMS and do not access personal messages.

Certain features may be restricted or unavailable if you choose not to provide specific information. For example, delivery-related services cannot be completed without a delivery address, and PAN or Aadhaar details may be required for claiming certain rewards.

1.2 Information created when You use the Adsum App

We collect information related to your usage of the App and website through various technologies, including:

• Transaction details (services requested, payment methods, amounts)
• Order and delivery details
• IP address
• Browser type and operating system
• Device manufacturer and model
• Geolocation data
• Preferred language
• Access time and duration
• Pages viewed and actions taken

We also retain records of customer support interactions for service improvement and query resolution. Such information is not shared with third parties without your consent and is used strictly for purposes outlined in this Policy.

1.3 Information collected from third parties

With your consent, we may receive information about you from third-party partners to personalize your experience and provide certain services. This may include fraud detection, safety verification, or advertising insights obtained through partner networks.

2.1 Providing, understanding, and improving services

Your information is used to create and maintain your account, process transactions, and provide services you have requested. For completing financial transactions, relevant financial information may be shared with authorised third parties such as payment processors, banks, business partners, or government authorities.

We may also contact you for customer satisfaction surveys or market research. Information is processed for internal operations such as troubleshooting, testing, analytics, and service improvements, based on our legitimate business interests.

Any additional information collection is subject to explicit, purpose-specific consent.

2.2 Safety, security, and issue resolution

We use personal information to ensure compliance with legal obligations, including anti-money laundering regulations. Data may be shared with advisors and service providers to ensure secure and seamless services.

We also use information to detect and prevent fraud, spam, abuse, security incidents, and other harmful activities. Customer support calls or chats may be monitored or recorded for training, quality assurance, or evidence purposes.

We implement physical, administrative, and technical safeguards to protect personal information, including encryption of sensitive data. Our partners and vendors are required to maintain similar security standards.

Security researchers are encouraged to responsibly report vulnerabilities to contact@Adsum.in. We commit to investigating and resolving legitimate issues promptly.

2.3 Sharing and disclosure of data with third parties

We may disclose personal information to regulatory authorities, law enforcement agencies, or advisors when required by law or legal process.

Certain Adsum products are offered in partnership with third parties, and relevant data may be shared with such partners in accordance with their privacy policies. We do not sell or lease personal data.

With explicit consent, we may use certain information for marketing purposes. You may opt out at any time via unsubscribe options or by contacting us directly.

We may display third-party advertisements but do not share personally identifiable information with advertisers. Adsum is not responsible for the privacy practices of third-party websites or applications linked from our Platform.